Specialist for Lead Generation & Marketing Strategy (Full-Time, On-Site in Ho Chi Minh City, Vietnam)

We are looking for a proactive, creative, and structured individual to join our team full-time at our office in Ho Chi Minh City (HCM), Vietnam, and take ownership of lead generation and marketing strategy. This role involves working closely with an AI-powered marketing tool and continuously improving our digital presence, including contributing ideas to our website structure, messaging, and content

Your Responsibilities

Operate and collaborate with an AI-based marketing platform to generate outreach content (blog posts, website suggestions, and emails)
Plan, run, and optimize outbound email campaigns
Research and identify potential B2B leads, reach out to them, and coordinate meeting appointments
Take a leading role in conceptual improvements to our website (structure, content, messaging, UX ideas – not coding or design)
Proactively suggest new ideas and improvements for digital marketing and lead conversion
Coordinate freelance designers, developers, or content creators when needed
Ensure alignment of all marketing content with our overall brand and value proposition

Your Goal

Your primary objective is to generate qualified, warm leads – prospects who are ready to book a meeting. No cold calling is required. You’ll also play a key role in ensuring our website continuously evolves to support marketing and conversion goals.

What We’re Looking For

Strong written communication and content structuring skills
Self-driven, structured, and proactive working style
Experience with lead generation, cold email outreach, and online research
A keen eye for marketing messaging, website user experience, and strategic improvement
Proficiency in English (internal language); German is a plus
Familiarity with modern marketing tools (AI-supported tools, CRM, newsletter platforms, etc.)
Ability to manage freelance resources (designers, developers, copywriters)
Previous experience in marketing, sales, or digital strategy is a strong advantage
A degree in marketing, communications, business, or a related field is helpful but not required

What We Offer

Full-time, on-site role in a focused and supportive work environment
Clear goals, high autonomy, and the chance to shape strategy
Direct impact on lead pipeline and digital brand presence
Access to AI-based marketing tools and resources
Collaboration with experienced team members in software development and sales

Interested?

We’d love to hear from you – even if your background doesn’t check every box. Just let us know why you’re the right person for this role.
Please send your application and any questions to nhung.ngo@eximias.ch .